Business Website Mistakes?

We’ve all seen them on business websites; bad design elements, poor navigation, broken links.  Some of us are probably guilty of similar mistakes on our own sites, and we may not even realize it (but our potential customers certainly do).  So in this article, we’re going to take a look at a few common mistakes, so you can check your own site and rule them out as a problem.

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It may surprise you, but a lot of people spend more on coffee every week than they do for a month of web hosting.  Sure, those bargain rates sound enticing, but having your site lumped together with hundreds of others on one server isn’t exactly a recipe for quick load times and reliability.  And if one of those hundreds of sites gets infected with malware, or blacklisted for some other violation, your site could very well be affected too, since it’s often based on the same IP address.  Pay a little extra for a dedicated server / hosting plan, your customers will thank you.

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You may already be too late for this next one, but if you’re still in the early stages of choosing a domain name, go with something that’s easy to remember, not too lengthy, and try to avoid using dashes or underscores.  Do you really want to tell people “the website is http://www.bestgoldendealsonlinetoday-for-you.com”.  No one will remember that, or they’ll transpose the words, or leave words out, or just not go to your site altogether.  Yes, short names are harder to find, but that doesn’t mean you can’t come up with something that is memorable, and fits your business.

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Does your website side-load content as the user scrolls the page?  You know what we mean… As the user starts to read the content, he scrolls a bit, then BOOM, your site loads something else and the page goes back to the top.  He scrolls again and BOOM, another load, and another jump back to the top.  The third time isn’t a charm, ladies and gentlemen.  You’ve just lost a customer.  Create websites with responsive design, that don’t constantly side-load content as the user browses.

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Speaking of responsive websites… does your business website automatically adapt to the user’s platform?  Will the pages load quickly and look presentable (and readable) on any device?  Do the images scale and rotate accordingly?  If not, take a guess how long a customer is likely to stick around when he has to continually pinch and resize the screen to see your content.  Not long.

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Finally, is your content well organized, and simple to find?  Is it clear from the first look what your business does, and how it does it?  Can the user easily navigate your menu system, browse your products or services, get contact information, or take action?  If not, you’ve got an even more serious problem on your hands.  These days, people have very little patience for badly presented content.  Be direct, and to the point.  It’s far batter to have a clickable “more…” element than to put your entire mission statement on the home page.

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Obviously there are a lot more mistakes you can make, and we may followup with another article in the future.  In the mean time, take a good long look at your current business website, with a critical eye.  If you find these mistakes, or others, perhaps it’s time for a website redesign.  Your customers will appreciate that more than you know.

Thanks for reading!

 

 

 

 

 

Leads Generators… Do They Work?

Are you satisfied with the type and amount of business that is coming to you from your website?  If your answer is no, then you should look into leads generators.  What are they?  In simple terms, leads generators are a group of keyword-rich pages that can help create the quality and more importantly, quantity of business leads you desire.  And the technique is legitimate, exclusive to your website, and affordable.

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These days, with declining markets and increased competition, a website on its own is simply not enough.  In order to generate adequate traffic and potential leads, you need a multifaceted approach, which includes a responsive website, a strong social media representation, and cost-effective methods to gain a bigger web presence.  Leads generators are a fantastic strategy to accomplish this.  Pages designed for high traffic search terms that can increase your bottom line, without having to spend thousands of dollars on SEO (search engine optimization) or other paid advertising.

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Our system works by implementing a network of advanced and highly optimized pages that are specifically designed for competitive keywords that are important to your business, combined with keyword-rich, aged domains for much faster and better results.  There’s no trickery, nothing underhanded.  Just the leads you need to grow your business.  And all Analytics data is tracked, so you know how well the generators are working for you.

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So don’t waste your advertising money on non-exclusive leads, and don’t fall victim to the many online leads scams that are out there.  Our leads generator experts know the right things to do, and more importantly, know the things to avoid – things that at best, waste your money, and at worst, could get your site blacklisted by the major search engines.

Thanks for reading!

 

 

 

Do You Need Google Ad-Words?

Businesses spend a great deal of time and money on Google Ad-Words campaigns.  It can be productive, if you put enough into it, but it’s definitely not cheap, nor quick.  We have some suggestions on how to save time, and simultaneously increase the return on your investment.

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If you’re paying up to $20 per click using Ad-words, do yourself a favor and take a look at Bing and Facebook for better, and more accurate results, with a much lower cost per click.  We know how to optimize your ad campaigns, while saving you up to 70% of the average cost per click.

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Our ad campaign professionals have helped hundreds of businesses achieve their sales goals while saving them thousands of dollars.  You only pay a one time fee for our setup and PPC optimization package – which includes the account setup, keyword research and implementation, the ad creation and relevancy to keywords and audience market, responsive landing page creation, and 100% compliant with Bing and Facebook’s guidelines and policies.

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You set your own budget and pay Bing & Facebook directly.  We will target the audience interested in your products and services, you reap the rewards with increased business, and have more time to deal with your business.

If you’re interested in finding out more about our ad-words campaigns, feel free to contact us and we’ll be happy to discuss your goals.

Thanks for reading!

Responsive Web Design?

Responsive web design.  That seems to be a popular catch phrase these days, but what does it really mean?

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In a nutshell, responsive web design takes the approach that the website design and presentation should respond to the user’s browser platform (PC, smart phone, tablet), determining how best to present the content based on the various screen sizes, screen orientation, etc.

This is accomplished through the use of flexible layouts and grids, the use of CSS media type queries, and the size and placement of content and images.  The website presentation should automatically adapt to whatever platform is viewing the content.  That way the user is presented with platform-specific content that fits their screen, and clearly presents the information.

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You may not think about this while it’s happening, but you most certainly notice it when a website is NOT designed this way, and you try to view it on your smart phone.  It can get ugly.

We only build professional and responsive websites.  Because these days, you have to assume that a great deal of your users, and potential customers, are viewing your content on a mobile platform.  Gone are the days where you build a site just for Internet Explorer and Firefox.  Today there are hundreds of ways to view the web, and people want the same website experience, whether they’re viewing it at the office on their desktop PC, or at home on their iPad.  We know how to make that experience a pleasant one, with simplicity and easy navigation, and mobile interactivity and compatibility.

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So if your current website needs a facelift, of you’re just starting out, and want a new website that works the way your customers need it to, check out our responsive website gallery, submit a free website price quote request, or contact us and we’ll be happy to discuss the details over the phone.

Thanks for reading!

Web Development Questions

Here at Graphix Image, we get a lot of questions about web design:

What kind of site do I need?

Will my site work on computer browsers and mobile platforms?

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There are certainly more questions, but these two come up quite a bit.  So we’ll address them here first.

If you aren’t sure about the type of website you need, we can definitely get you started with our pre-designed website gallery.  Your content can easily be added to one of our templates, getting you up and running quickly.  And if none of the pre-designed templates suit you, we can build a fully custom responsive website to your specifications.  And we will help all along the way to make sure you’re getting the innovative professional web site you need.

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And don’t worry about mobile, we design responsive websites that work equally well on mobile and traditional PC-based browsers.  Our sites are eye-catching, yet maintain simplicity and easy navigation experience for your clients.  We have more than 15 years of web design and development experience, which includes creating stunning graphics, custom developed software, programming, and hand coding and on-page optimization.

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All of our web designers work in-house, and have created thousands of custom responsive websites for various local, national and international companies.

So get started today with our web design contact form.  We’ll get back to you promptly, and before you know it, your beautiful new website will be up and running.  And we can also make sure you get the traffic you deserve, with optimization, leads generators and pay per click campaigns, to help you pull in new clients while also retaining the existing ones.

Thanks for reading!

Graphix Image – Welcome!

Hello, and thank you for stopping by.  We are Graphix Image, and we specialize in designing and delivering professionally tailored and affordable web designs for individuals and companies all over the world.  With this blog, we intend to help educate people about the various ways our website designs and marketing ideas can improve your web presence.

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We are a web development company specialized in mobile responsive custom development since 2001.  With more than 15 years of web design and development experience, North Village Group has more than 15 years of experience in creating stunning graphics, custom developed software, programming, hand coding and on-page optimization.

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All our web designers work in-house who have designed & developed thousands of custom responsive websites for various local, national and international companies.

We develop eye-catching, professional websites that help you maintain simplicity and easy navigation experience for your existing clients while attracting new visitors.

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Feel free to post your questions or comments here, or on our Facebook Page, Twitter Page, or Google+ Page.  We’ll be happy to assist you with all of your web marketing strategies.

Thanks for reading!