Having a website for your business is an absolute requirement in this day and age. Customers, and potential customers want a way to see what you’re all about, the products and services you offer, and learn about the company they may or may not do business with. For a lot of people, your website is the first impression someone gets of your company. And unfortunately, in many cases, it may be the last impression too.
Even if your business is doing well, and when people meet you face to face they’re more than happy to do business with you, and recommend your company to others. But if your website is a few years old – maybe some HTML you threw together yourself in the early 2,000s – you may be losing far more customers than you know; well before they even were customers. And if it looks like the extreme example above, you need some serious help!
We already touched on some good website design choices in a previous blog article, so give that a read if you haven’t already. But the bottom line is, if your website doesn’t accurately reflect what your business is all about, then it needs to be changed. Even if the design is good, if the content is lacking, or worse, out of date and incorrect, you’re really doing yourself and your business a disservice, and you need to remedy that situation as soon as possible.
When you think about it, your business website very much like having a second store or business location. It should be appealing, fun, fresh and interesting – in the same way that you would decorate the outside of your business to attract customers. If your website isn’t doing that, or isn’t meeting your business goals and objectives, then it’s not helping your business.
If you aren’t sure whether or not your website suffers from some of these problems, have some of your existing customers whom you trust take a good look at it, and get their feedback on what works and what doesn’t. Then take steps to resolve those problems, either via simple updates, or if your website is really outdated, do a redesign. And we can help with that website redesign if you decide to go that route.
Your business and your customers will appreciate it!
Thanks for reading!