It’s a simple question… what domain name did you choose, or what domain name are you thinking of choosing, for your business website?
Is it short? Is it memorable? Does it convey your business philosophy or main focus? These are all important points to consider when it comes to your domain name. You want something that not only looks good (and fits!) on a business card, but also something that is either the actual name of your business, or at least relates to it in a recognizable way.
That said, an overly long name isn’t a good idea either. For example, if the name of your business is Robert Rickenbocker’s A1 Professional California Wedding Photography and Videography LLC, not only have chosen an overly lengthy business name, but when it comes to a domain name, you’re going to have a difficult time coming up with something that works.
[robertrickenbockera1professionalcaliforniaweddingphotographyandvideographyllc.com] is a horrible domain name. And don’t even think of hyphenating all the words. Ugh! Sure, you could do that, but no one will EVER remember the name of your website.
For the above business – assuming shortening the business name is not an option – something like [robertsweddingphotography.com] would work. The problem is that domain name is likely already taken.
A better idea would be [rickenboackerweddingphotography.com]. It’s more personal, likely to be available, and short enough to be remembered easily.
Once you’ve picked the name you like, that fits the above criteria, you’ll have to decide if you want to go with a .com, a .co, or perhaps something else. There is some debate about which is better (a good article on .com vs .co can be found here), but the short and simple answer is it’s really up to you. You’re more likely to find what you want with a .co domain, but you will pay a little more for it.
And if you’ve already chosen a bad domain name, and your site is up and running, you’re not stuck. Purchase a simpler, better domain name, and have that one forward to your existing site (or vice versa). Your customers (and potential customers) will appreciate it, and so will you, when you’re at a meeting or the airport and someone asks you for your website domain name.
Thanks for reading!